
Digital Transformation CRM & Business Intelligence.
Connecting data, improving visibility, unlocking commercial opportunities and driving performance.

Commercial Strategy and Meaningful CRM Technology Implementation
Businesses generate vast amounts of data through their CRM, ERP, financial and operational systems. Yet much of this information remains disconnected, underutilised or difficult to translate into meaningful commercial insight and actions.
AMC helps manufacturing, engineering and distribution businesses unlock the value of their existing systems, improve data visibility, identify opportunities for automation and apply AI and business intelligence to improve sales effectiveness, improve processes, operational efficiency and profitability.
From identifying hidden growth opportunities and performance anomalies to improving systems and workflows, AMC bridges the gap between commercial strategy and technology implementation.
Request An Analysis of Your SystemsBusiness Intelligence & CRM Expertise
I have experience working with leading CRM and business intelligence platforms, including Salesforce and Qlik, with solutions tailored to clients’ existing technology environments
Adoption and improved sales process, pipeline management, forecasting and customer visibility.
Monitor activity, performance and make data-led decisions.
Bringing together commercial and operational data to identify performance anomalies, revenue leakage, margin erosion and growth opportunities.
Identifying practical AI applications and opportunities to automate repetitive reporting, analysis and administrative processes.
Improving the flow of information between CRM, ERP, finance and reporting platforms to support more informed decision-making.
Developing dashboards, KPIs and exception reporting that highlight risks, emerging trends and opportunities requiring management attention.
The objective is simple: Better Information. Smarter Processes. Stronger Commercial Performance.
Commercial Intelligence.
Examples of questions that connect CRM, ERP and BI data can help with investigation
*No claims about existing AMC client results.
Sales, marketing and channel management consultancy for manufacturing and distribution businesses.
It begins with a Conversation
What does your business need? Talk to Andrew.
Tell me what you are looking to change.
We can discuss the right type of involvement and whether my experience fits.