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25+ Years Experience

Digital Transformation CRM & Business Intelligence.

Connecting data, improving visibility, unlocking commercial opportunities and driving performance.

CRM and Business Intelligence Flow Chart Designed by A Middleton Consultancy

Commercial Strategy and Meaningful CRM Technology Implementation

Businesses generate vast amounts of data through their CRM, ERP, financial and operational systems. Yet much of this information remains disconnected, underutilised or difficult to translate into meaningful commercial insight and actions.

AMC helps manufacturing, engineering and distribution businesses unlock the value of their existing systems, improve data visibility, identify opportunities for automation and apply AI and business intelligence to improve sales effectiveness, improve processes, operational efficiency and profitability.

From identifying hidden growth opportunities and performance anomalies to improving systems and workflows, AMC bridges the gap between commercial strategy and technology implementation.

Request An Analysis of Your Systems
25+
yEARS
How I Can Help
Analysis & Results

Business Intelligence & CRM Expertise

I have experience working with leading CRM and business intelligence platforms, including Salesforce and Qlik, with solutions tailored to clients’ existing technology environments

CRM Strategy & Optimisation

Adoption and improved sales process, pipeline management, forecasting and customer visibility.

Commercial Dashboards & Performance Monitoring

Monitor activity, performance and make data-led decisions.

Business Intelligence & Data Analytics

Bringing together commercial and operational data to identify performance anomalies, revenue leakage, margin erosion and growth opportunities.

AI Adoption & Automation

Identifying practical AI applications and opportunities to automate repetitive reporting, analysis and administrative processes.

Systems Integration & Data Visibility

Improving the flow of information between CRM, ERP, finance and reporting platforms to support more informed decision-making.

Commercial Performance Intelligence

Developing dashboards, KPIs and exception reporting that highlight risks, emerging trends and opportunities requiring management attention.

CRM
eXPERIENCE
SALESFORCE
eXPERIENCE
QLIK
eXPERIENCE

The objective is simple: Better Information. Smarter Processes. Stronger Commercial Performance.

Request a Consultation
· How Can This Help You? ·

Commercial Intelligence.

Examples of questions that connect CRM, ERP and BI data can help with investigation

Revenue Leakage
Which customers are purchasing less, despite overall market or sector growth?
Customer Opportunities
Which customers have untapped cross-selling or product growth potential?
Market Erosion
Where are discounts, product mix or pricing inconsistencies reducing profitability?
Early Warning Signs
Which unusual sales, order or pipeline trends need investigation before they become a problem?

*No claims about existing AMC client results.

Project fees · Day rates · Retained support

Sales, marketing and channel management consultancy for manufacturing and distribution businesses.

It begins with a Conversation

What does your business need? Talk to Andrew.
Tell me what you are looking to change.
We can discuss the right type of involvement and whether my experience fits.

Free Consultation
UK & International
Manufacturing and Distribution Sectors