Cookie Policy for a-m-c.co.uk
Effective Date: 15 October 2026
This Cookie Policy explains how A Middleton Consultancy Ltd (“AMC”, “we”, “us”, or “our”) uses cookies and similar technologies on our website, a-m-c.co.uk. It outlines what these technologies are, why we use them, and your rights to control our use of them in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
1. Our “No Advertising” Commitment
We respect your privacy and digital footprint. We do not run advertisements on this website, nor do we use marketing, targeting, or cross-site profiling cookies. We do not sell your data or share it with third-party advertisers. The only tracking technology we use is for internal performance analytics to ensure our site runs effectively for our visitors.
2. What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information.
3. Types of Cookies We Use
We classify the cookies on our site into two distinct categories:
- Strictly Necessary Cookies: These are essential for the website to function securely and properly. They do not require consent under UK law as the site cannot operate without them. These are typically set in response to actions made by you, such as setting your privacy preferences.
- Analytics & Performance Cookies (Google Analytics 4): We use Google Analytics 4 (GA4) to understand how visitors interact with our website (e.g., most visited pages, time spent on the site, and general geographic regions). This helps us improve our commercial offerings and website structure.
4. Google Analytics 4 (GA4) Configuration
Because GA4 routes data through Google, we require your explicit consent before deploying these analytics cookies. To protect your privacy, we have configured our analytics setup with data minimisation in mind:
- Google Signals is disabled: We do not track you across different devices using Google accounts.
- Data Sharing is restricted: We do not share our analytics data with Google for their own advertising or benchmarking purposes.
- Shortened Retention: We retain analytics data for the minimum period required (typically 2 to 14 months) before it is automatically deleted.
5. Cookies Placed on Your Device
Below is a detailed list of the specific cookies our website may place on your device, pending your consent:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
cookie_consent |
a-m-c.co.uk | Remembers your accepted/rejected cookie preferences so you are not asked on every page. | Strictly Necessary | 1 Year |
_ga |
Google Analytics | Distinguishes unique visitors by assigning a randomly generated number as a client identifier. | Analytics | 2 Years |
_ga_[ID] |
Google Analytics | Used to persist session state and calculate website performance metrics. | Analytics | 2 Years |
6. Managing Your Cookie Preferences
You have full control over the cookies placed on your device.
Via Our Cookie Banner:
When you first visit a-m-c.co.uk, you will be presented with a cookie banner. No analytics cookies will fire unless you actively click “Accept”. You can choose to “Reject” all non-essential cookies, which will completely block Google Analytics from loading.
Via Your Browser:
Most web browsers allow you to manage cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent.
Google Analytics Opt-Out:
If you wish to opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.
7. Your Rights and Complaints
Under UK data protection law, you have the right to withdraw your consent to cookies at any time without detriment.
If you believe our use of cookies violates your privacy rights, we encourage you to contact us directly to resolve the issue. If you remain dissatisfied, you have the right to lodge a formal complaint with the UK Information Commissioner’s Office (ICO) via their website at ico.org.uk/make-a-complaint.
8. Contact Us
If you have any questions about our use of cookies or this policy, please reach out to us at:
- Website: a-m-c.co.uk
- Email: info@a-m-c.co.uk
- Company: A Middleton Consultancy Ltd
Effective Date: 15 October 2026